<aside> 💡 Based in Bungotakada City, Oita Prefecture, Wancher Inc. is a unique global company that plans, manufactures, and sells its own brand products, fusing practical items with sophisticated traditional crafts. The company's core value appears to lie in breathing new life into traditional crafts, many of which are disappearing worldwide, and elevating them into contemporary products.
Wancher's greatest strengths are detailed in a Forbes Japan article, from which two key points are highlighted:
Business revitalization driven by factors such as open communication and a flat organizational culture, fostered by approximately 80% foreign national employees and English as the official company language.
The "alumni ecosystem," where former foreign student employees return to their home countries to establish local sales agencies and actively participate in the planning and manufacturing of new products.
These aspects seem to enable the company's expansion of sales channels and the autonomous growth of its product lineup across the globe.
Wancher Inc., which aims to rediscover the value of traditional crafts and enhance their sustainability, can be said to possess the foresight to preserve and develop traditional crafts that are disappearing worldwide by transforming them into economic value. This approach appears to be extended not only to the company's main products of fountain pens, but also to all the other related product fields. The company also seems to employ unique sales methods, such as targeting global customers who appreciate "one-of-a-kind" items crafted with advanced artisan skills and selling distinctive products in limited quantities. From the perspective of the revival and preservation of traditional crafts in Japan and, by extension, the world, the company's continued success is highly anticipated. (AS)
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WANCHER - from the Land of the Rising Sun
伝統工芸を「科学」で経営。多国籍人材で育む自律型グローバル開拓エコシステム | Forbes JAPAN 公式サイト(フォーブス ジャパン)